👇Table of contents - Reading for fast and time less
Introduction
The Startup owner's manual book by Steve Blank and Bob Dorf, and this is very powerful and Amazing book. Author says in this book, 8 out of 10 businesses fail in just 18 months from starting and many keep failing even after having all the information available today in their fingertips. Reason? Because they follow same old methodology which is ides by Big companies. In this book customer development method which increase chances of success in startup. If you apply these all rules in your business, your startup business will definitely grow and you will get the best results. Millions of Startup applying these all rules in their Business and getting awesome results. Now it's your time to start a successful business. It is made of 4 Steps.
The step by step guide for building a great company
# Customer development devide in 4 Steps
1) Customer discovery
2) Customer validation
3) Customer creation
4) Company building
1) Customer discovery
About customer discovery, this Step will help you to find business ideas and vision. In customer discovery you have to work on your ideas and vision, after working on your ideas, then you will get the answer with the real customers and customers feedback. Your product or service, it will really helpful to the customers needs or not. After testing your ideas with the real customers, then you will get the answer, now you need to work on it or not. Your business ideas actual helpful to the customers or not. Because maximum businesses fail, they start with Assumption. And maximum time your assumptions does wrong. That's the biggest reason of failure in Business.
2) Customer validation
About this Step, completing the first step, then you already got the answer, whether your ideas working or not. Then you need to focus on work and selling your product or services, with the real customers, they really need of that product or services, They will pay for it, or not. In customer validation you have to search the needs of the customers. You have to solve the problem of the real customers. And you have to provide the more value in customers life by your product or services. Then your ideas will work, and your business will grow as you want.
3) Customer creation
About customer creation, in this Step you have to use the customers feedback data and based upon your experience with your business. whether you are solving the problem or not. Again you have to find the real potential customers, and actual needs of the customers. without clear this question don't move on the next Step. If all things not clear, then you are heading to fail. Make your better product or services they actual needs by the real customers. And make your best business model for your business, or you have to do the some changes in your product or services or may be need some changes in your business model, based upon your experience with the potential customers. You have to make your future stretegy or making the real problem solving product or services.
4) Company building
About company building, this Step you have to convert your company from Informal to formal departmental. In this last step you already made the potential customers, who will pay for it. And your product or services actually solving the problem of the customers. Then you need to hire a best marketing team for your business, best hire people with the same Goal. Then you have to move on from small level to high level business. Turning your dream to reality. Then you need to taking actions and completing your mission, from search mode to mission mode. And finally after doing that all things which required for your business. Then your business or company will actually grow as you want.
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Recommended book
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Book by Bob Dorf and Steve Blank
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Frequently Asked Questions (FAQs)
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