What Are The 8 Types Of Digital Marketing [ Latest Update 2022 ]

Table of contents - Reading for fast and time less

1) Search Engine Optimization (SEO)

2) Pay-per-Click (PPC) advertising

3) Social Media Marketing

4) Content Marketing

5) Email Marketing

6) Mobile Marketing

7) Marketing Analytics

8) Affiliate Marketing

9) Benifits of digital marketing

What is digital marketing?

Introduction

Digital marketing is the process and set of tools of digital marketing, through which online marketing companies can increase their products' sales and marketing, it also helps to build a branding in markets, that helps company growth exponentially and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

Digital marketing is the best method, it becomes the easiest way to promote your products or services, cheapest and more affordable for companies' to increase their sales, marketing and company growth. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.

Digital marketing is also known as internet marketing, web marketing, or digital marketing. Online marketing is also used for content marketing- content management system (CMS), It includes several branches such as social media marketing (SMM), email marketing (EM), search engine optimization (SEO), pay-per-click advertising (PPC), and search engine marketing (SEM).

8 types of digital marketing?

1) Search Engine Optimization (SEO)

Search engine optimization (SEO) is the best way of digital marketing, to promote your products or services with SEO, it's made easy. It helps to increase company sales and growth faster. And it also helps to drive more specific traffic on websites. This is the most popular and most powerful way of digital marketing, to drive more specific organic traffic on websites. It is an absolutely free technique of digital marketing or online marketing.

Types of SEO in digital marketing

1. On-page SEO

High quality content, proper URL structure, image ALT tags, Interlinking, external linking, image optimization.

2. Off-page SEO

Link building, social media marketing, content marketing, positive reviews on online forums. Guest posting.

3. Technical SEO

XML sitemap, crawling and indexing, title tags, meta tags, meta description.

4. White hat SEO

Useful and relevant content, keyword research, earning links from high authority sites.

5. Black hat SEO

Keyword stuffing, spammy or paid link building cloaking.

6. Grey hat SEO

Clickbait content, paid reviews, link exchange between sites.

7. Negative SEO

Negative reviews on online forums, low quality links.

2) Pay-per-Click (PPC) advertising

Pay-per-click (PPC) advertising is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. It is the most popular ad campaign run by advertisers or marketers to drive more specific traffic with targeted audiences.

Most popular internet advertising model Pay-per-click (PPC) advertising, it is the best ad campaign you can start with Google ads with targeted audiences. With Pay-per-click advertising you can easily target keywords for specific traffic and specific audiences to show your ads on the first page on Google search results. So audiences can easily reach your websites.

It doesn't work like SEO but in the short term drives more reach customers to sell your products or services with Google ads made easy to run. It is not necessary for this ad campaign to be run by advertisers or marketers only, if you are an individual, don't worry you can run this ad campaign with Google ads.

How it works?

Create your first ad campaign and help customers choose your business, reference used by Google Ads.

Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.

Examples:

STEP 1

Tell us your goal

We’ll tailor your ad based on the results you want. And, no matter which advertising goal you choose, Google Ads can help you across the board:

• Get more calls to your business

• Increase visits to your shop

• Drive people to your website

STEP 2

Decide where to advertise

Go global, or stay local. You decide where you’d like to show your ads, and we’ll get them in front of the right people.

STEP 3

Create your message

Highlight what’s best about your business in three short sentences to get customers excited. Or create compelling banner ads by adding images.

STEP 4

Set your budget cap

You’ll never pay more than the monthly cap you set, and you can adjust or pause anytime. Plus, we’ll show you estimated results for your budget.

STEP 5

Go live

We’ll display your ads when people search for products or services like yours. Your ads can appear on Google Search and Maps, and across our network of partner sites.

You’ll pay for results, like when people click your ad to call your business, visit your website or get directions to your shop.

3) Social Media Marketing

Social media marketing (SMM) is one of the most popular and best marketing methods to drive more specific traffic on websites from social media marketing. Social media marketing is the best choice for digital marketer and SEO specialists. As you know, day to day social media users are increasing. Today's time there are millions of active users available on social media platforms. Nowadays if we talk about more than 85% people spending more time on social media platforms. So you can say this is the best marketing strategy for today's time to drive organic traffic to websites absolutely free.

On social media platforms you can easily run your ads campaigns with a cheap price range. You can easily target your audience on social media platforms, to drive specific traffic to websites or if you are selling your products or services. This is the best channel, or method of digital marketing. Today's time most of the famous brands mainly focus on social media platforms for branding or promoting their products or services. Most famous social media platforms: Facebook, Instagram, Pinterest, LinkedIn, Quora, Twitter, YouTube, Pinterest.

Social media optimization (SMO) is also the most important factor for SEO in digital marketing. Optimize your content and images using social media marketing. On social media platforms, there is no boundation or limitations to promoting their products or services and useful contents. This channel can be used by everyone, does not matter if you're an individual or digital marketing professionals or SEO experts.

4) Content Marketing

Content marketing uses storytelling, branding and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, YouTube videos and much more.

Types of content marketing in SEO

• Blog posts

Blogging is the best option for content marketing, writing contents for different different topics. Publish your contents regularly on your websites or on social media platforms.

• Digital videos

Digital videos or digital content is the best option for content marketing, for creators or SEO experts. To promote your products or services.

• Ebooks

Ebooks are also used for content marketing. This is the best example of digital content and content marketing, Today's time most people like consuming online content.

• Podcasts

Podcasts are also used for content marketing. This is also the best example of digital content, Today's time most people like consuming online content.

• YouTube videos

YouTube videos are also used for content marketing, this is the best channel to share your digital contents with everyone worldwide.

• Social media contents

Social media contents, and social media posters are also used for content marketing, this is one of the most popular and best choice of internet users.

Benefits of content marketing
To increase your brand awareness
For personal branding
To promote your products or services
To increase your online customers or visitors on your platforms or websites
Content marketing is the free marketing strategy to promote your products or services
To get fast results and easy to establish your personal branding
Increase traffic to websites and much more

5) Email Marketing

Social media marketing even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, It can be part of a content marketing strategy, providing value to consumers and over time converting an audience into customers. Email marketing strategy is also the most popular part of digital marketing.

To promote your products or services with e-mail marketing, it helps to increase your sales and company growth faster. Email marketing is the best way to drive more specific traffic to websites. With e-mail marketing you can easily target the audience according to you by age, gender, state wise, and consumers behaviour.

Today's time every successful company used an email marketing strategy to increase company growth and sales. Software used for email marketing can easily create clickable ad campaigns, customers can click the link and redirect on your sales page with email marketing. e-mail marketing examples:

Benefits of email marketing
Easy to promote your products or services with email marketing
It helps to increase your company growth and sales faster
With email marketing you can create different types of ad campaigns
Email marketing ad campaigns are the most effective way of digital marketing
With email marketing you can easily collect the data of customers and converting into regular consumers they buy your products or services

6) Mobile Marketing

Mobile marketing is also the most popular part of digital marketing. This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Best part of mobile marketing strategies, as you know nowadays internet users are increasing the most globally. And best part of this marketing, today's time everyone has smartphone and internet connectivity. In this digital time, digital marketers and SEO experts mainly focus on mobile marketing strategies. It helps to target your audience easily with different categories wise like- mobile users, tablet users, computer users, locations, Age, gender, consumer behaviour and time.

Mobile marketing examples:

Benefits of mobile marketing
Mobile marketing is the most effective way of digital marketing
Easy to promote your products or services with mobile marketing
Easy to target your audience category wise
Easy to create ad campaigns based on internet users
Easy to target your audience with device users
In this digital time, all brands are using this marketing strategy
Bulk SMS is the best option of mobile marketing with targeted audiences
It helps to increase company sales and growth faster

7) Marketing Analytics

It is a very helpful tool for all marketers or SEO experts. One of the major advantages of digital marketing is that it is highly trackable and measurable. Today, analytics allow marketers to track user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, which type of products or services customers like most to buy and much more.

Marketing analytics tools:
Google analytics
Semrush
Mixpanel
Ahrefs
Moz
Marketo
Hubspot
Hotjar
Cyfe
Adobe analytics and more.
Benefits of marketing analytics tools
Highly trackable and measurable users data
You can track easily which type of contents, products or services users like most.
It helps to track which type of offers users like most
How much time they spend on web a page
To track users behaviour at a highly detailed level
You can track easily new users and exiting users data
Bounce rate and exit rate you can check with analytics tools
You can check page views and content details, users highly engaged
Keyword research and search volume
Easy to check competitors backlinks and targeted keywords
You can find low competition or high competition keywords and much more.

8) Affiliate Marketing

Affiliate marketing is promoting other people’s products or services in return for a small commission for each sale. You’ve probably seen headings marked “affiliate link” or “sponsored post” on many of the websites you visit; or maybe you’ve already taken the first step and signed up to an affiliate network.

If you want to understand deeply about affiliate marketing, let's begin how it works.

First, find an affiliate program or network you are interested in. Look at the program overview, including the type of products or services, payment methods, and commissions they offer.

If it appeals to you, sign up and wait for confirmation of your acceptance. Then, start creating content, adding the custom links the program provides. Those links track when one of your users makes a purchase, and you’ll earn a small commission.

You can work with individual companies or affiliate networks, where you register and choose the programs that interest you. The programs are generally divided into categories to make selection easier. Once approved, start promoting your affiliate links on your website, in newsletters, on social media, and anywhere else you’re permitted to share links.

The network sends you a payment when you’ve reached the minimum payment level. Payment methods vary, and usually include PayPal, bank transfers, and checks.