If you’re a ghostwriter looking to grow your business, your ghost writing website is one of the most powerful tools you have. It’s not just a digital portfolio—it’s your 24/7 salesperson, your brand ambassador, and your credibility builder. But here’s the truth: simply having a website isn’t enough. It needs to be strategic, compelling, and client-focused.
In this post, we’ll walk you through how to attract clients with a ghostwriting website that works as hard as you do.
1. Make a Strong First Impression
First impressions happen fast—within seconds. Your homepage should clearly communicate who you are, what you do, and who you serve. Use a professional design, consistent branding, and a clear call to action (CTA). Avoid clutter and keep your layout intuitive.
Quick Tips:
- Use a clean, modern design
- Highlight your niche (e.g., business books, blog content, memoirs)
- Include a professional headshot and bio
2. Showcase Your Expertise (Without Breaking NDAs)
Ghostwriting is built on discretion, but that doesn’t mean your site has to be vague. Highlight the types of content you specialize in and include anonymized case studies or testimonials (with permission). If you can’t share names, focus on results.
What to Include:
- Portfolio samples (if possible)
- Project summaries with outcomes
- Testimonials from happy clients
3. Optimize for Search Engines
To get found by potential clients, your ghost writing website needs to show up in search results. That means using SEO best practices, including relevant keywords, fast load times, and mobile responsiveness.
SEO Basics:
- Use keywords like “professional ghostwriter,” “book ghostwriter,” or “blog ghostwriting services”
- Optimize meta titles and descriptions
- Include alt text for images
4. Write Client-Focused Copy
Instead of talking about yourself, focus on how you help them. Your site copy should speak directly to your ideal client’s pain points and goals. Use simple language, persuasive benefits, and social proof to build trust.
Examples:
- “Save time and publish faster with expert ghostwriting support”
- “Get your story out—without the stress of writing it yourself”
5. Create a Seamless Contact Process
Don’t make clients jump through hoops to reach you. Include a simple contact form, a scheduling tool, or even a CTA button that says “Let’s Talk” or “Get a Quote.”
Must-Haves:
- Easy-to-find contact page
- Clear CTA on every page
- Responsive email setup
6. Add a Blog to Build Authority
A blog is a fantastic way to drive organic traffic and show off your writing chops. Share tips on writing, content strategy, publishing, or your process. Not only does this help with SEO, but it positions you as an expert.
Blog Ideas:
- “What Does a Ghostwriter Actually Do?”
- “How to Choose the Right Ghostwriter for Your Book”
- “Behind the Scenes: My Ghostwriting Process”
Final Thoughts
Your ghost writing website should do more than just look good—it should attract, engage, and convert potential clients. With the right mix of professional design, smart SEO, and persuasive copy, your site can become your most valuable business asset.
Whether you’re just starting out or looking to level up your ghostwriting business, investing in a high-quality website is one of the smartest moves you can make.
